A bright future starts with clarity

"Niel is a sharp, critical and tenacious discussion partner who really knows how to improve the result. Several times I went through brandpositioning processes with Niel, using his Brandpersona and the Business Model Canvas, resulting in a concrete and clear positioning. Next time I'll call Niel again!"

Bart DekkersManaging Director, DSG

"Niel asks the right questions and makes sure the sessions are productive. He was able to structure our tangle of input both during and after the sessions. With his guidance we arrived at a new brand name, positioning and strategic plan for our showrooms. We also used the Business Model Canvas to map out our revenue model."

Esther den HerderManager Studios, Qoqon

"Niel is not your regular consultant. With his brainpower and creativity he challenges teams to get the most out of themselves. Does not shy away from difficult discussions. He miraculously manages to get everyone behind a common goal. Makes strategy accessible and understandable so that it comes to life throughout the organization."

Nanne BatelaanDirector, DSG

"Niel gives direction to teams and organizations in an inspiring way. He has assisted me several times in my career on crucial strategic issues for my brands. No-nonsense, based on knowledge and logic, aimed at concrete solutions for the future."

Ard BossemaDirector Marketing & Strategy, Royal Grolsch

"Like no other, Niel can help a team with differing opinions and convictions get to the heart of the matter. In a good atmosphere and with expert input, Niel covers the entire trajectory of (brand) strategy, objectives, concrete plans and embedding in the organization. In addition to being knowledgeable, Niel's view on issues is often surprisingly original. Nice to work with."

Ivonne van den HeuvelCommercial Director, ANWB Insurance

"Niel has the talent to get to the heart of the matter with a team and to articulate it so clearly that it has a compelling logic and an inspiring effect. He takes you calmly and decisively from complexity and diversity to clarity and essence."

Julien BoonenChief Customer Services, Eneco

"Tenacious to get the essentials on the table. Focused on value and value creation in a changing world. Niel is able to create momentum for change. For people to get behind a new direction or vision, to embrace it as a team and as individuals."

Paul WalterHead Digital Strategy & Technology, Port of Rotterdam

"As Stiho, we have been working with Niel for many years. Niel gets to the bottom of things. He knows how to have a sharp conversation at every level and get people thinking. He looks for nuance and gets to the core of both positioning and strategy. He is also valuable in getting from the what to the how. In short, Niel will help you get ahead!"

Mark van BreukelenBusiness Unit Manager, Stiho

"Niel is a true professional with knowledge and skills. He takes you through the process, asks the right critical questions and also adds creativity. You soon notice that Niel brings many years of experience with him, but also leaves you the space to walk your own path to the future. In addition, Niel is just a very nice guy!"

Mario van GinkelSales Manager, Triflex

"Niel can make complex matters very tangible and is able, especially with new directions or a new course to be chosen, to ensure that you go very broad in your thinking and then back to the essence. From broadening to funneling and then finally being able to present a concrete plan of action is a real specialty of Niel."

John FaasBusiness Unit Manager, Baars & Bloemhoff

"Triggered by the exciting combination of creative and strategic competencies, I asked Niel to facilitate Cordaid's strategic planning process. Niel takes a team through the process in a highly involved way, does not hesitate to contribute suggestions and ideas of his own, and asks critical questions in order to arrive together at a sharper, better and widely supported result."

Simone van HamondDirector Marketing & Fundraising, Cordaid

"Niel is the compass behind our brand and the big stick that always keeps us on our toes and checks if we are still doing the right things right."

Floor van der SteenSister of MAX'S, MAX's Organic Mints

"Niel knows very well how to align different opinions and personalities. Since 2011, we have worked with Niel to make our strategy and ambitions concrete for everyone through OGSM. That helps us to focus. OGSM is still used within Strukton Worksphere to this day."

Evert LemmenCEO, Strukton Worksphere

"Niel helped us make sharper choices. Where we used to serve 'everyone', we now focus deliberately on family businesses. That gives us focus and distinction; clients now come looking for us. In conversations Niel brings pace, asks the right questions and keeps us from getting stuck in options and neutrality."

Wouter BuntManaging director, Bunt Groep