Niel Pepers helps organizations to position themselves clearly with the BrandPersona © model. It defines a brand in a human way: simple, accessible and applicable. The personality fits the organization, appeals to customers and is distinctive in the market

The ambition

is what drives you as an organisation. It’s the reasons you get out of bed every morning. All stakeholders share this ambition, it is what connects and attracts them. The ambition is also called the “why” or “purpose”.

The promise

is what makes customers happy. It is this promise that you have to live up to every time and that others can’t get enough of.

The values

are leading in how you do things. In your own way. The more often you apply them, the stronger and more recognizable you become as an organisation. All values must be indispensable for the realization of the ambition and the promise.

As an example you can see the comprehensive BrandPersona© of Bright-future. This way we get to know each other better.

Other brandpositioning models I work with are:

• Golden Circles – Simon Sinek – Why How What
• Brand Key Model
• Brand Purpose

Niel Pepers has over 12 years experience in developing and implementing strategy in organizations. He guided numerous teams formulating ambitious strategic plans. From organization strategy to department plans, from sales to HR and from logistics to IT, on all conceivable topics he has proven his value multiple times.

OGSM-Expert

In his approach Niel Pepers combines  the worldwide successful OGSM methodology with the universal principles from “The Seven Habits” by Stephan Covey. This provides an unprecedented powerful approach in which ambition is developed and translated into concrete actions, linked to people and deadlines. In this way a balance is created between what is really important in the long term and “the issues of the day”.

In 4 half-days, Niel Pepers takes a board or (management)team through an intensive process that results in a clear strategic plan. This leads to ownership, involvement and a better result.

These organizations went before you:
BAM, Cordaid, Eneco, Omega Pharma, Stedin, Smilde Foods, Stegeman, Strukton Worksphere, Menken Orlando, The Greenery, TNO, Stiho and many others.

Other strategy models I work with are:

• Business Model Canvas – Alex Osterwalder, Yves Pigneur
• Rockefeller Strategy and Habits
• Scaling Up – Verne Harnish
• BCG Matrix – DESTEP – SWOT, etc.

Niel Pepers helps organizations innovate. In the short term and structurally. This often starts by organizing the innovation process itself. Not by the book, but in a way that fits the needs of the organization, the capabilities of the employees, the market and the customers.

Customer centric innovation

Depending on the quality and capacity present in the organization, the innovation process can be fully facilitated, whereby employees from different disciplines are connected and consulted at the right time. It is also possible that an innovation team is supported in a role as innovation coach.

Focus areas:

• Customer Journey Innovation
• Business innovation with the Business Model Canvas
• Service innovation
• Product-innovation
• Process-innovation

Ultimately, the image of your company is manmade as every experience is the result of employee behaviour. The idea of Employee Engagement is that all your employees understand what your organization stands for and are aligned with its purpose. Only then your brand comes to life throughout the organization and will people experience the difference.

Employee Engagement

You cannot outsource Employee Engagement; it’s something every employee has to get involved in. A little help to kick start the process is often welcome.

Niel Pepers helps to start Employee Engagement in organizations. By creating support on every level and developing content that fits the organization. Where necessary, the process is supported and employees are trained to make the company self-sufficient.

Niel Pepers coaches from a long-term business perspective. Being successful in the long term is the starting point. As a brand, as an organization, as a team and personally. Of course we will also encounter personal issues. They are not avoided, but seen as opportunities that lead to better performance, better results and more fun.

Business coaching is a proven concept that starts with an intensive introductory period in which the business, the person, the context and the objectives are central. Afterwards, the coaching consists of a monthly session in which we look back and forward and new challenges are discussed and tackled.

Niel Pepers alternates different roles. He coaches, thinks along, to help you crack the tough nuts and realize your ambition.